“NBC Universal, unable to come to an agreement with Apple on pricing, has decided not to renew its contract to sell digital downloads of television shows on iTunes.”Media giants have new brilliant plan for making more money from their content: by pulling them off the most popular online music + video store.That is just so sad. For NBC-Universal that is.First it was their music and now it’s their TV shows. But then the public goes, so what? Music yes, I can understand why we have to pay for music. But paying for something that is “technically” free?? At first I was a bit skeptical of Apple’s strategy in selling TV shows through its iTunes store. I mean seriously, who would want to pay per episode of TV shows?? Apparently many people like to watch the episodes over and over again the night after it was aired. We just couldn’t wait till the end of the season to get our DVD boxed sets. We had to get the show now!! But even at the current rate of $1.99 an episode, an entire 24 episode season would set you back $48 and the DVD would only cost around $35. By jacking up the prices to $4.99, a whole season would cost over a hundred dollars. Ridiculous. And TV was supposed to be free. NBC/ Universal is trying to alienate the very users who saved some of their shows from cancellation. Their attitude towards music is spreading through their video distribution and it’s pretty obvious that the music industry is doomed to fail if they don’t embrace the digital technology of today. Just as music was stolen, NBC/ Universal better understand that that content was aired free to begin with. And viewing episodes online on their website doesn’t help their case either.